Tag Archives: Make Money Writing

The Six Figure Email & Book Business

In this article you will be shown how to build a six figure business using simple emails and eBooks.

The concept is pretty basic in its approach but do not let that fool you, this is an incredibly profitable and powerful business model if implemented correctly.

If you read my other article: How This One Thing You Do Every Day Can Make You A Lot Of Money, you will know how profitable writing can be. In this article I will show you how creating a simple eBook can grow into a six figure a year business.

The email and book business is also known as the one book funnel. It requires writing one book which you either sell or give away in exchange for an email address. 

If the book is being sold for a low price of £4.99 (as an example) then at the point of purchase you will offer other higher priced items as part of the book funnel.

If you are giving the book away you may try and offer another product for purchase but normally you do that later via email.

The whole idea behind this business is that you build an email list of people who are interested in learning more about what it is that you are offering. 

Filter Out The Wheat From The Chaff

The people on the list need to be niche specific. When I say niche specific, think of it like this; if you were a food stall owner intending to sell vegan food, you would need to have an audience of people who are either vegan or interested in vegan food. 

You wouldn’t want to try and sell venison burgers to vegans or vegetarians nor would you want to try and sell tofu burgers to die hard meat eaters.

It would be futile to even attempt it. You wouldn’t make any money if you tried to sell your products to people who didn’t want them or appreciate them.

You need to have an audience which is congruent with what you are selling.

The reason for this is that you will create a funnel of products which you will promote via email to the people who have bought your book. Products which are relevant to the content of your book.

One of the best ways to get a list of niche specific people is to sell the book. When you give a book away for free, you get a lot of freebie seekers and tire kickers who are curious to see what your book is all about. 

There is nothing wrong with that, but you will end up with an email list with a lot of people who have no intention of buying from you which could cost you money in autoresponder fees.

You do not want people who are not interested in buying from you. They are cold leads and trying to turn them into buyers is hard work, if not impossible. Whereas if you sell your book, those who have bought it have an interest in what you have to say other than simple curiosity. 

They have made the conscious decision to hand money over to see what it is that you are sharing. This means that they are warm leads. They choose to know more and it is likely that they will buy from you again. 

It is far easier to sell to someone who has already bought a product off you than it is to try and sell something to someone who hasn’t.

You need warm leads for this business.

It Is A Lot Easier To Start A Six Figure Business Than You Think

The whole process isn’t really hard in practice. The ebook is easy to write. The landing page/sales page is easy to create using web builders like WordPress and the delivery of your product is done via an email autoresponder like Aweber.

This whole process has built many six and seven figure businesses. The business itself is an information publishing business focusing on email as the main marketing tool.

That and the one book funnel. The funnel is a series of offers which are either shown to the book buyer at the time of buying such as a one time offer or as an offer bump, or they are promoted later to the book buyer via a series of emails.

The person who has handed money over for your book has shown an interest in what you have to teach and so they will very likely be interested in buying your other products which complement and enhance the content in the book.

The One Book Business Card

The book which you sell is like a business card but a thousand times better. It doesn’t just have your name and contact details on it, it has important information, case studies and stories showcasing your skills and knowledge.

It helps build a rapport with your reader and shows them that you know what you claim to know and that you can do what you say you can do. These books are a great way to find clients and sell your services and products.

Even without a book funnel, one book can generate a lot of work and help bring in clients if you are a service provider. If you sell products, one book can make sales for you even when you are sleeping.

Build a funnel which incorporates other products and you have a greater chance of building a six figure a year business. People have done it in a few months of launching their book funnel. I am not going to say that this happens a lot to everyone. It is a rare occurrence but it has been known.

The Offer Bumps And One Time Offer

When you build a funnel for your one book you should add offer bumps and a one time offer at the point of sale. When a person is going through the process of paying for your book, they should be shown one or several other products which go with the book.

For example; if you are selling a book on How To Make Money As A Freelance Writer Starting Today, you could offer them a second PDF product The Freelance Writers Client Getting Checklist for £7. 

This could then be followed by another PDF product such as The Fastest Way To Find High Paying Clients at a price of £47 and then to finish off, you could offer them a one time only offer of a 1 hour video case study called How I Attracted £30,000 Worth Of Client Work In 24 Hours priced at £97.

If one person who bought your book at £4.99 went on to buy all of the other products, you have then generated a total of £155.99.

Not everyone who buys your book is going to buy any of the offers you show them at the time of buying, however, you only need a small percentage to buy to push your profits up.

If you had 2,000 people buy your book and only 1% of those people bought any of your other products, you have 20 people giving you more money which could soon add up.

If you were selling the book alone, you would only have 2,000 people paying you £4.99 but with a funnel you will generate more money from that sale. We haven’t even discussed the even higher priced items you will promote to your growing list of book buyers.

Keeping with the freelance writing theme, those who have bought your book How To Make Money As A Freelance Writer Starting Today and found it useful and really want to work as a freelance writer, may purchase a higher priced item.

Such as an online training course at £1,997 or even a £10,000 done for you package where the book author and his team find them clients who will pay them £10,000 or more each month.

Imagine now having 25 people pay you £1,997 and 3 people paying you £10,000 for your done for you service?

Now you have an additional £79,925 to add to the income generated from your other product sales. All of which has come from the same advertising spend.

The Book Pays For The Advertising

You shouldn’t expect the book itself to make you any money, the book sales should pay for the advertising you run to drive people to your books sales page.

It is possible that the actual money earned from the book sales itself could be a loss when compared to the money spent on adverts.

It is the offer bumps and the one time offer which pushes the income up and turns a loss into a profit. One you are at break-even or running at a profit, you can then ramp up your advertising and send more people to your book and make more sales.

The more people who buy your book means that you are growing a bigger email list which means that you get the opportunity to promote your other more expensive products to more people.

The Automated Email Follow Up Sequence

Now that you have a growing email list, more people will be exposed to your automatic email follow up sequence which they will be added to when they buy.

This is where you set up a series of emails which are sent out each day. The sequence is usually between 7 and 30 emails. You can add more if you wish. Each email goes out 1 or 2 days after the previous one and will all have further useful information regarding the niche topic your book is about.

They will also give the buyers another chance to buy the offer bumps and maybe even the one time offer – cheeky I know but who says you cannot offer it to buyers again? It isn’t on sale to the general public.

You will also send out regular broadcast emails when you are ready to launch your higher priced items if they are not already lined up in your follow up sequence. This is where the big numbers can come in. And remember, this list was built from the initial book sales. 

The advertising costs which were originally at a loss are now about to be responsible for a wave of cash into your bank account when people buy your higher priced items.

Instead of 25 people buying your £1,997 product in the earlier example,you now might have 50, 75 or more and instead of 3 people paying you £10,000 for you to find them high paying clients, you could have 7, 11 or even 18. 

Imagine having over 100 people paying you £1,997 and 18 people paying you £10,000. It is doable. 

Your income now has gone flying past the six figure mark.

All from selling one book.

You can if you wish, write another book, create other products and set up another funnel to run alongside your first book funnel.

With most of the products being either PDFs and online video with adverts sending them to sales pages which take automatic payments, a funnel runs automatically and only needs managing.

How This One Thing You Do Every Day Can Make YOU A Lot Of Money

Are you looking for a way to make six figures or more a year?

Or maybe you are just looking at making a few thousand a month without a lot of hard work.

In this report, I am going to tell you about one way to make money which has been around for centuries and is one of the best, if not THE best way to make money.

This has turned regular people into millionaires, multi-millionaires and even some into billionaires.

People look for all kinds of ways to make money and many methods require a lot of hard physical work which has to be repeated to make more money. 

This method does not require a lot of hard work nor does it need to be repeated. You see, this method of making money generally requires doing the bulk of the work just once. 

Once the work has been completed, it can keep on generating money for months and years after. Sometimes the work can still be making money decades after it was finished.

So what is it that I am referring to?

I am referring to…

The Written Word!

Writing is incredibly profitable yet very few people actually realise it.

It is something which nearly everyone does at least once a day. Even if it is to write a status on Facebook or Instagram, most people do some form of writing each day. It is one of the easiest things a person can do, and it can be one of the most profitable things a person can do.

I am not necessarily talking about becoming an author like JK Rowling or Roald Dahl, even though they are a perfect example of how a collection of written words can still sell books years and decades after they have been finished.

You do not need to be the next Stephen King or James Patterson to make money from writing.  You do not need to be brilliant at creating movies in people’s minds. 

You can quite easily make a tonne of money simply writing a book teaching or explaining in great deal a subject which people want to know about. This is known as information publishing… and it can be incredibly profitable.

How Publishing Information Puts Pounds In Your Pocket

Humans like to learn. In fact, as a species it is vital that we learn. It is how we as a species and a society evolve. Individually, learning is what takes us from being hungry to being fed, from being cold to being warm, from being vulnerable to being secure and from being poor to being wealthy.

Education and learning takes us to places we would not normally go.

And today, the majority of the learning is done via the written word. People learn by reading books, manuals, newsletters and papers. They can be physical books and manuals or they can be online digital versions like eBooks and PDFs.

The written word is powerful. Do the writing once and get paid over and over again.

Even if people learn via a video and not a book, the script was probably written and the video may include subtitles. The written word is the number one way to teach and communicate.

At The Beginning There Was A Word, And That Word Was…

You will no doubt be thinking that there is more to this business than just writing words and that it cannot be that simple. You are both right… and wrong.

You see, a written book or manual can make you money, but an unwritten one cannot. 

Yes you will need to add your book to a website or a merchant site like Amazon. And yes you will need to create a payment button and you will need to send people to your books sales page. But they are all relatively easy to do, but without a book, they will not make you any money.

Things like book covers, sales letter pages and advertising can be done by other people later once the book or manual is written. But always remember, it is the written word which makes the money.

It is the information inside the book and the words written on the sales page which will generate the money. 

And believe it or not, writing a book is incredibly easy to do too. Far easier than your probably first thought.

You can write the bulk of the book by talking into your phone and using software or a transcription service to convert your spoken words into written text. When you have a document full of transcription, you can edit away and craft a book the same way a sculptor chips away at stone to create a statue.

There are people who have written a book within a week and have it online making sales the week after. If a person can write a book in a week, then technically they could write 52 books in a year.

Obviously I am not taking into consideration the research required, tiredness and writers fatigue but, there is no reason why a person cannot write a new book each month and have 12 new titles for sale in one year.

The Six Figure Book Business

Now imagine that you priced your books at £9.99 each – which is a very respectful price for an information book, you can sell them for a lot more – and that you sold just three copies of each book a day.

You would earn £131,268.60 in one year. (If all 12 books were available at the same time)

3 x 12 = 36 x £9.99 = £359.64 x 365 = £131,268.60

Obviously, not all of your books will sell 3 copies each and every day. Some may sell more and some may go a day or two without selling any copies. But the possibility is there.

When your books are written and online, then they can be bought. If they are not written there is nothing to buy and the possibility to make money is not there.

A collection of Roald Dahl‘s popular children’s books.

Once you have written a book you start another. So after one year and 12 books online, a new year means 12 more books. After two years you now have 24 books online all priced at £9.99.

Or, if you prefer, you can build an email list of people who are interested in a specific topic and build a book funnel. That will ramp up your potential to make six figures without having to write 12 or more books.

You can learn more about that here: The Six Figure Email & Book Business.

Work Once, Sell Forever

It is vitally important that you know and remember this, when you create an information product like a book, you do the work once and get paid over and over again.

Unlike a builder who gets paid for building a house and then needs to build another house to earn more money. A person who writes a book or creates an information product only has to make the product once and they can be paid selling that same one product for many years to come.

People still buy books by Stephen King, J K Rowling, Dr Seuss, Roald Dahl and James Patterson many years after they were first released.

The Power Of Multiple Income Streams

When you have one product or book written, you start another one. You are then creating a second income stream. We know that rich people are wealthy because they create multiple income streams. 

Instead of having just the one monthly income coming in like an employee who works for a wage, the wealthy person has several incomes coming. And they will not be wage based either.

They will have it set up so that they are earning money on autopilot. Books and information products are like that. When you have a portfolio of books all selling a few copies each day, you have multiple income streams.

Imagine you have a book making £500 each month in sales. £500 itself isn’t a lot. I doubt it will cover all of your living costs and it certainly won’t keep the wolves from the door as the saying goes.

But what if you had 5 books all earning £500 a month?

You are now earning £2,500 a month. And you do not need to do a full month’s graft to earn it either.

You could quite easily be making sales while taking a pleasant stroll through a park or enjoying coffee and cake at your favourite high street coffee shop.

One Letter From Retirement: Earn A Year’s Wage In One Week

There are many ways you can make a lot of money with the written word. One of the most profitable ways to make a lot of money which does not require you to write a lot of books is to write sales letters. You can write your own sales letters for your own information products or you can write them for other people and be paid for them.

To learn how you can make more than a year’s wage writing just one sales letter – which will be needed to sell your own books – check out One Letter From Retirement.

How To Earn A Years Wage In One Month Or Less

If you are struggling to believe that you can earn a year’s wage in one month then you are part of a large club. Most working people find it hard to believe that you can earn the equivalent of a full year’s wage in one month… but that doesn’t mean you can’t.

It simply means that you don’t know how to and have never really thought about it. You might be thinking that it is only for  those who have high flying careers, professional sports stars or bestselling authors… musicians… or film stars.

Well, you are wrong. Everyday people like you and I can generate a year’s income in a very short period of time… once you know how.

Before I reveal how some people earn a year’s wage in a month or less let’s first discuss what I mean by a year’s wage.

Here in the UK the average salary for 2020 is £29,600 which is £1,950 a month. There are people who earn more… and there are a lot of people who earn a lot less. So for the purpose of this article, what I call a year’s wage is £30,000 or less. 

However, as you will see when you read through the article that there are people who can generate several year’s wages in as little as a month doing what I am about to tell you.

In this article, I am going to discuss one way to generate a year’s income in a very short period of time. Now, before I go into too much detail, I want you to know that like most things in life, you may need to do a bit of practice and work before you generate that full year’s income in one sitting… in most cases.

David Beckham had to learn to play football first before he was paid megabucks, he even played games for Manchester United for a modest monthly wage before he was banking tens of thousands per game.

However, I want you to also know that what I am about to tell you can take less time to master than a world cup winning penalty spot kick. What I am going to share with you now, requires you to do something which you already do on a daily basis. 

You have already learned 75-80% of what you need to do with this incredibly profitable business.

I am talking about writing and conversation.

I am more than certain that you spend at least some of your day talking to people and writing emails, texts and social media updates.

You have been writing and talking since your days at school and this is how you make a year’s wage in a month… maybe even less.

If you can write in basic conversational English – or whatever your native tongue is – then you have the necessary qualifications and skills for this business. To earn the equivalent to a year’s wage in a month… or less… you simply have to write letters.

Ok, so these are not the same kind of letters you write to your gran or your bestie, but they are letters nonetheless.

‘The most successful letter I wrote…and one of the shortest at two pages of A4…has pulled in over £5 Million so far, and it’s still coming in. I wrote that one way back in 1998 – in an afternoon!’ – John Harrison, Streetwise Publications

These are simple sales letters.

‘Coming right up to date, the most recent letter, which I wrote just last week, brought in over £40,000 in the first two days after being read by less than a thousand people. I fully expect that one to bring in over £1 Million over the next two or three years.’ – John Harrison, Streetwise Publications

Ok, as I said earlier, you are going to need to learn a new set of skills such as being able to write a successful sales letter, but as I also said, you already have 75-80% of the necessary skill which is basic writing and conversation.

The last 20-25% can be easily learned. Most of it is buyer psychology which is information that is readily available in books and manuals and knowing how to format a sales letter.

This is where it gets even better…

The formatting of a sales letter has been tried, tested and perfected over 100 years. 

There is a popular template to follow which includes a series of important elements. Once you know these elements and know the template inside out, you are in the position to make a year’s wage or more in a month or less.

Writing sales letters is also known as copywriting and top copywriters like Dan Kennedy can be paid a lot of money for a single sales letter which… as you saw in the first quote by John Harrison, can take as little as half a day to write.

‘I am paid from $50,000.00 to $150,000.00 to as much as $2 million plus royalties for such a campaign…’

– Dan Kennedy, author of Renegade Millionaire

Sales letters, advertisements, campaigns, whatever you want to call them, command a high price because they are results focused. 

A successful sales letter can generate millions in sales.

The reason you and others have never understood how a person can earn a year’s wage in a month or less – remember John Harrison has made over £5 Million for one afternoon’s work – is that you and many others are in the habit of exchanging your time for money. And you do not know anything else.

You are paid for the time you spend at work. It is the same each and every day. Even self-employed people like builders who charge on a per job basis work out a price based on how long it should take them plus materials. It is always a scenario where you exchange your time for money.

Whereas writing a sales letter is about the result, the long term gain. A sales letter writer who has a track record of being able to deliver a successful sales letter generating a lot of money and sales can command tens of thousands for his writing even if it takes no longer than a month to complete.

As far as the client is concerned, the result is the most important factor to price, not how long it took to write. If the sales letter has the potential to generate a million pounds over a year or two, they do not care if that sales letter took less than a week to write. It will be worth the £30,000 they paid for it.

A successful copywriter can work for a month, earn enough for the year and take the rest of the year off if they so wish. This is the ultimate freedom skill and freedom business.

Why do I say that it is the ultimate freedom skill and freedom business?

Because it is writing… writing is an incredibly profitable skill to have. It can be done from anywhere in the world, it requires very little equipment, can be done at any time of the day and night, and people will always need writing.

But not just that, as a copywriter who specialises in writing sales letters and sales copy, you can command a higher price than other forms or writing and as we know, people and businesses will always need sales letters and sales copy to help sell their services and products.

As a sales letter writer you can write your own sales letters and sell your own products. As a writer of sales letters you will understand buyer psychology and persuasion techniques, you will understand the power of words and what words alone can do.

As well as how to craft great adverts and sales letters, you will also be able to create your own products adding to the freedom of this business model.

You will be able to create a book or product and the accompanying sales letter and have it online in record time ready to sell 24/7/365.

Being a copywriter is the ultimate freedom business… it’s just that you didn’t know about it… until now.

The great news is that the best performing sales letters are those which are easy to understand and are in a basic conversational language. You DO NOT need to be great at writing, you do not need to be a professor in linguistics or a literary wordsmith to become a top class high earning sales letter writer. 

You just need to know how to write in simple sentences, write like you are talking to a friend and layout everything in a simple way.

Anything which you do not know can be learned and it can be learned from those who have done it themselves. The best way to master something is to do exactly what a successful person has done before you. There are many successful sales letter writers who can teach you their knowledge and show you the template and formula they use to create million pound generating sales letters.

Unfortunately, most of them will charge you an arm and a leg to teach you what they know. Which is understandable considering that it is incredibly powerful information. This is knowledge which can generate a lot of money and give you a lot of freedom. The benefits of being a highly paid sales letter writer cannot be matched by most other careers.

And because of that, established copywriters and sales letter writers will charge thousands to show you what they do and what you need to know to become as good as them… apart from Steven Gregson. 

Steven Gregson has had a hugely successful career as a direct response sales letter writer and marketer. He has generated millions with his sales letters and he has compiled everything he knows into a home study course called One Letter From Retirement.

In the manual, Steven outlines his …

  • Five Rules For Writing Convincing Copy.
  • The 12 Elements Of Great Copy
  • The 18 Sure-Fire Steps To Writing A Powerful Sales Letter
  • The 5 Rules For Successful Headlines
  • And more…

The One Letter From Retirement manual also comes with 3 appendixes of sales letters and headlines which have made millions for Streetwise Publications, the company who published Steven Gregson’s manual.

If you are not sure as to how profitable writing sales letters can be, then take this onboard, John Harrison, one of the guys behind Streetwise Publications who is also a copywriter says in the preface that his most successful sales letter generated so much money that each word was worth £5,000.

Each word of that successful sales letter earned £5,000! That is insane! 

Yes, it took a few years for that sales letter to make that amount of money but going back to the average UK yearly wage for 2020 which is £29,600… it took only 6 words to generate that amount of money!

So, if you want to learn how to earn a year’s wage or more in a month or less, then check out Steven Gregson’s One Letter From Retirement here:

One Letter From Retirement