Tag Archives: Sports Trading

Review: Bill Burrows’ The Hermes Strategy Streetwise Publications

The Hermes Strategy is a gambling system focusing on horse racing written by professional gambler Bill Burrows and published by Streetwise Publications.

Bill Burrows is a former ambulance driver and pensioner who was looking for a way to supplement his pension a few years ago. A chance meeting with a stranger in a coffee shop while on holiday in Cornwall opened him up to the world of making large lumps of tax free cash placing calculated bets on horse racing.

Most weeks Bill earns an average £350 from horse racing. This adds up nicely to £1,400 each month. He may make more or he may make a little less. Either way, he is generating around £18,000 a year. That’s £18,000 tax free!

This is not gambling even though technically it is classed as gambling because you place bets on horses, it is best described as trading. This is not about sitting in the bookies watching the TV egging on your horse to win. This is about choosing horses using a scientific approach and not whether you like their name or think they will win.

The Hermes Strategy is a system for picking selections based purely on research which takes into consideration a specific set of criteria which is well documented to affect the performance of horses.

Read The Hermes Strategy Sales Letter Here

Did you know that not all horses which are entered into a race are running to win? Sometimes they are there for a run out and to get experience. It would be foolish to place a bet on them to win.

The system is based on a programme which was developed in the 1980s. The guy talking to Bill at the coffee shop in Cornwall had developed the programme for a friend who was mad about horse racing and gambling. 

The programme was added to a page on a popular horse racing website but over the years people began to ignore it. It was languishing in the cyber version of gathering dust on an old shelf in the small store room at the back of a large building.

One of the reason’s it lost favour is that it wasn’t delivering the results it should have been. Bill realised this when he began trying the system out for himself. Now Bill noticed the potential of the programme, and he realised that there was something not quite right in the instructions.

This is when Bill decided to change a few factors and test the system. He could see something was wrong but he couldn’t figure it out. He had to make tweaks and run tests and trial out new instructions.

Well, I am happy to say that Bill figured out what was wrong and created a new set of instructions and factors turning this potential money making system into one that delivered the results he wanted.

It is this new and improved system, which he calls The Hermes Strategy, which generates the £350 a week tax free income he enjoys from horse racing.

Once he knew he had a reliable working system which was consistently generating winnings, he recorded everything down into a manual which was published by Streetwise Publications.

Streetwise Publications have been around since 1989 and are a trusted publisher of information products, manuals and home study courses. If they were dodgy, they wouldn’t still be in business all these years later. 

Fortunately, MOSJO Information Publishing is licensed to sell the Hermes Strategy. You can learn more about it here: Bill Burrows’ The Hermes Strategy Streetwise publications

Can You Make Money Matched Betting In 2021?

During this post, we will be talking all about matched betting but more specifically, can you make money matched betting in 2021?

Matched betting as you may or may not know is a term that is used when you basically take advantage of the free offers that bookmakers give either new or existing customers.

You may have seen these before if you are familiar with online betting or trading.

These are when the bookmaker will try to entice the customer with an offer to get them to sign up.

Something like a free bet, a no-risk bet, or maybe even just some free cash in the form of extra betting funds!

The thing is you can’t just withdraw these offers.

So, if a bookmaker is saying it will match your initial deposit up to £30 you simply can’t just deposit £30 and withdraw £60 a few hours later.

It sadly doesn’t work like that and is not that easy.

However, it is easy once you get to grips with it and understand a few fundamentals to do with a  betting exchange.

You see, what essentially you will do is “extract” or “move” that £30 matched deposit or free bet from a bookie to a betting exchange or vice versa.

Let use simple scenario.

Let’s say Manchester Utd are playing Liverpool.

The odds for a draw in this match is 4.0 (set as decimal odds)

These are the odds for a draw with the bookmaker you have just signed up with.

Now, you will also need an account with a betting exchange. The most popular one is Betfair.

Let’s say the odds to “lay” the draw on the betting exchange is 4.1. (The term “lay” means that it won’t happen).

So, you would bet your £30 for a draw on the bookmaker @ odds of 4.0

And lay the draw with a similar amount on the exchange @ odds of 4.1

Here is the math for this:

matched betting example

You can see that with the free matched deposit bonus the bookie has given you, you could place this bet and lay it off in the exchange for a guaranteed profit of £21.95 whatever the outcome.

You do not win your stake back from the free money but you are able to extract a large portion of it.

The beauty of this is that there are hundreds of bookies with offers like this just waiting for you to cash in on the offers.

Is It Only New Customers Who Get The Offers?

No! Although you should definitely exploit these offers first.

Create a simple spreadsheet using Excel or Google Sheets. Track all the bookies you have signed up to, set your username and password, and put down the offer that you signed up with.

As I mentioned some bookies will match your original deposit, others will just give you a set amount to bet with, some will make your first bet risk-free meaning it will get refunded if you lose.

All of these offers are there to make you money. Do not just gamble with them.

Lay them off in the exchange to make your bet a guaranteed winner for you!

You can easily make a cool £1000 just going through the bookies doing all the signup offers for new customers.

But, it doesn’t stop there.

Some of the bigger bookmakers such as Bet365, William Hill, Ladbrokes, or Paddy Power keep on sending its customers offers, free bets, and price boosts!

Why do they do that?

Well, it’s obvious really. Most people lose and lose badly when it comes to betting.

Most people are not savvy enough to do a little bit of clever matched betting to make the most out of the free offers and money on the table.

free bet

Here is a free bet from a sportsbook just waiting to be laid off in an exchange for some free cash!

Its quite possible to make a small side income stream from matched betting in 2021 for sure.

But is it going to make you rich?

Well, I would say no. You can’t rely on this as a full-time income stream as eventually the offers will dry out or you may even find they stop altogether. Bookies are clever, whilst the average punter may not be too savvy, they are like you and will work out what you are doing sooner or later.

It should be said this is a perfectly fine and legal method, they can’t stop you doing this, it’s fine. But they can stop the offers coming in, and that’s what usually happens after a while.

So, as an alternative, I would like to make you aware of the System 89P Check it out here!

This is a proven horse racing method whereby it teaches you about race selection, horse selection and most importantly how to manage a points based betting system.

Here is what Christopher said:

“For the record; I am doing very well with the 89P Racing system purchased from you last year. I started using it in late February and I am showing 65% profit, which amounts to about £850. So thanks for that one!”

Sports Betting or Sports Trading? Which One Should You Do?

There is a big difference between sports betting and sports trading. Both can make you a healthy side income but the two are far different disciplines and require different skillsets.

Over this post, we will highlight the two and hopefully, by the end, you can make an informed decision on which route you would like to take.

Sports Betting


The benefits of sports betting are it can largely be done as a set and forget exercise. You see, most of the time you are betting on the final outcome of a match. Take a football match, for example, the match can end only three ways.

Either the home team wins, the away team wins or the match is a draw.

Take a look at this game here between Newcastle and Chelsea.

pre match odds

You can see the odds for each scenario.

This means for every £1 staked on those you would get the odds multiplied by your stake back.

Here is what we mean. A £1 bet on Newcastle to win would get £6.50 back.

bet slip complete

This is what we call a bet. You can set the bet before the game and literally just wait it out and see what happens, you don’t need to watch the game, you don’t need to follow the game.

You can just check the result later and see if you have won or not.

This type of gambling is really only for fun. If you want to make a decent side income from this then you should never just bet or “punt” on games or sports just for the fun of it. At least do some pre-game research first.

This method of betting can be done now on a vast array of sports.

Even though this bookie I have taken the screen shots from is based in the UK you can bet on sports and teams from all over the world!

Tennis, Rugby, American Football, Basketball, e-Sports, Volleyball, Handball, Horse Racing, Dog Racing, Snooker plus more!

You really are spoilt for choice.


But, with all this choice comes risk. We will talk more on that later, but just so you know the majority of accounts set up with bookmakers are losing accounts. A huge majority in fact.

There is a reason that the bookies are so rich and most gamblers fail to make a single penny profit over all. That reason is value. The bookmakers will never really give you the true value of each outcome. If a team is 4.0 to win, you can really say that they are 5.0.

Take a two-headed coin. If you bet on the outcome of either heads or tails the outcome is 50/50 or in odds terms, it should be 2.0 – meaning if you bet a £1 you should either win a £1 or lose a £1

But a bookmaker would never give you those odds. They are more likely to price a scenario up like that at something like 1.95 meaning if you lose they keep your £1 but if you win you get £1.95

As you can see this is an unfair advantage to the bookmaker. It always happens so they ultimately will always win as they have the edge.

So, you have to bear this in mind if you are going to go down the betting route.

It is no coincidence that the UK’s highest-paid CEO is the head of Bet365 bookmakers.


She paid herself a whopping $422 Million last year

Skills Required

So, what skills are required to become successful at sports betting? Well, number one is discipline. You really need to stay focused on the sports and markets that you know.

If you are new then it’s really best to paper trade for a while until you get to grips with it.

Learn about the markets, whether its goals markets, corners, match results, or even things like players getting cards.

Once you develop your own systems and get the confidence to trust it, that is when you are in a position to grow your betting fund.

The people who just bet on random games or big accumulators (multiple games in one bet) are the bookmaker’s dream punter.

They will also rarely win long term.

So, do your research, stick to a system, and stay disciplined. You will lose now and then, this is inevitable. But always think long term.

It’s about the end of the month not the end of the day.

Do not chase bets too. If you do find yourself on a losing streak, take a break. Do not bet bigger and chase the next game.

There are always hundreds if not thousands of potentially good risk bets the next day.

Sports Trading


Sports trading is vastly different from sports betting. You are not really too bothered about the overall end result of a match.

As sports trading exchanges are very similar to the Forex and stock exchanges there are millions of pounds being exchanged every single day. Sometimes even a high stakes horse race will have over a million pounds traded on it.

Certainly, with football, it is not uncommon to have millions of pounds traded on the game either before kick off or during the game. We call the later in-play.

Take the same game we talked about earlier.

The Newcastle vs Chelsea game in the English Premier League has had over £1.8 Million pounds traded on it and this is only 12 minutes in.

inplay sports betting football market

The beauty of having a large amount of money on a game like this is it means there is a ton of liquidity. This basically means you have more chances to “extract” a little bit here and there for yourself.

That is essentially what traders do.

They “predict” which way the odds will swing and then trade out once they have either come in or gone out in their favour.

For example, the position above.

If you have backed Chelsea before the game you could have got odds of around 1.68.

You can see this by looking at the historical trade data. (This is just like a stock)

market after goal scored

So, now they have scored an early goal some traders will simply trade out at the far lower price of 1.15 for a profit.

They will not see the rest of the game play out as that would add risk. For example, if Newcastle were to equalise then the odds would jump back up.

This is a very simple trade.

Another classic trade is backing to lay a horse during a horse race.

This is a very similar thing in by which you back a horse at one price and lay it at a lower price. This can all be done before the race even begins locking in a profit with no need to even watch the race at all as you have already guaranteed a profit.

So, the benefits of sports trading are you can lock in profits before the event even starts, you do not need to watch the match or race, you only need to extract a small profit regularly to make good long term profits and you can trade many markets.

horse racing pre race sports trade

As you can see form the horse race above this person has locked in a small profit before the race has even begun. You may be thinking that £0.20 profit is nothing and you are right, but the stake was only £2.00 so that is a 10% return from this one trade within seconds of placing it.

You see this horse’s odds went up before they came back down.

sports trading market move

You can see here on the chart that the price went from 4.4 up to 7.0 – so, this trade was placed when the horse price was around the 6.8 mark and started to decline again. It did so, back to around 5.9 which meant this trader could “scalp” a small part out for himself.

Profit locked in before the race had even begun.

Sports trading like this is not really gambling, it’s about measuring the markets and taking your profits when you are happy with them.

And because you are able to put your lay positions in early too and keep them in play you are safe really.

The problem is what happens if things don’t go to plan? Well, that’s when you have to bite the bullet and cash out or trade out for a small loss.

This will happen, but trading is about minimising the losses and maximising the gains.


The downsides to sports trading are that you really need to be at your computer the whole time. This is not a set and forget method.

You need to be evaluating the markets and measuring the games or races in play should it get to that stage.

Some of the best football traders in the world always watch the games as they can get a real feel for how it’s panning out.

So, to be a successful sports trader you really need to dedicate time to it.

If you are just started out then you will need to spend hours upon hours at your PC studying the markets and developing a strategy that suits you.

Unlike betting it’s not the type of activity where you can pick your selections in the morning and check them later that evening.

There are advanced methods like using bots etc to place trades for you but that is for the serious and advanced traders only. You do not need to go to that level to make a healthy side income.

Skills Required

The skills required to become a successful sports trader are patience, discipline, and the ability to read markets or at least be able to read the way an event, match, or race is going.

Remember, you do not have to watch the whole thing. The best trades are short in and out. Set your target and stick with it.

Another massive skill for successful sports traders is knowing when not to trade. There are so many options each and every day, but it is knowing when to place your trade and when not to go near it that often separates the good traders from the ones who lose.

Which one will you be?


As with all sports betting or trading, there are risks involved. In fact, with any side hustle or online business venture, there are risks.

The world of trading on sports is no different.

However, you can get an edge. The best way to get an edge is to develop your own system. But this can take months if not years to fully develop.

This is where this site can come in to help. We have two fully developed horse racing systems that are here for you to try today!

Check out the comments from the users on the System 89p horse racing system and my other one The Hermes Racing System.

Both have very good success rates. You can judge for yourself!

Best of luck!

What Is System 89P By Streetwise Publications?

System 89P is a horse racing strategy published by Streetwise Publications, Rotherham.

The information in the System 89P manual was originally passed onto Streetwise by a man who named himself Tony. He gave them no surname, phone number or address with which they could contact him.

Tony asked if the guys at Streetwise would test the system and see for themselves that it was worthy of being released to the public. Tony said that he would be back in touch with Streetwise but he never did. 

The staff at Streetwise Publications along with a handful of personally selected customers tested the system. Overall, they had a huge amount of success using the system. 

“I Made £29,000 From £400 In Four Months!” – M Laverick

With no more contact with Tony, the guys at Streetwise Publications were not sure whether they could do anything with the system. It certainly was worthy of being published and passed onto the public but they would need Tony’s consent.

They waited several years but Tony never did get back in touch. To this day, no one knows whether Tony is alive or not or whether he completely forgot. Some believe that he is so happy making a shed load of money using the system for himself, he didn’t bother following it up.

The guys at Streetwise Publications weren’t sure what to do. They were sitting on a system which they knew worked. They believed that people had the right to access and use this information so the decision was made, they were going to publish the manual.

Since the manual was published, a lot of people have been making money using the system. 

horse race

“I have been using system 89p, it has taken me to America, Canada and Thailand on holiday for the last three months, fantastic holiday, I will have to start again with 89p and replenish my savings.” – P Tozer  – Somerset

“For the record; I am doing very well with the 89P Racing system purchased from you last year. I started using it in late February and I am showing 65% profit, which amounts to about £850. So thanks for that one!” – Christopher Day – Email

“I have almost completed my first trial month with the 89p system and I am delighted with the results. I plan to move towards £100 per point very shortly. What a simple but beautifully conceived system. Well done and thank you for making it available.” – Tom Phipps – Email

“I have grown my starting capital by 40% in 4 months. For anyone with discipline, patience and a decent bank to start with then it is definitely a worthwhile investment based on my experience to date.” – Andy Carey – Email

System 89P is an integrated horse racing selection and staking system. It is a comprehensive ongoing selection and staking plan to operate over a period of time. This is to be used over a specific period and when followed to the letter, System 89P produces amazing results over its test period.

The system itself is very quick to implement, taking as little as 4  minutes a day on average.

If you want to learn more about System 89P by Streetwise Publications click the link below.