Tag Archives: Letter Writing

One Letter From Retirement By Streetwise Publications: An Honest Review

One Letter From Retirement is a home study course published by Streetwise Publications. Written by Steven Gregson, the course consists of one comprehensive yet easy to understand digital manual outlining how an everyday person can learn to write incredibly profitable sales letters for either themselves to promote their own products or for clients.

A good sales letter is the difference between a product failing badly or generating millions of pounds in sales. Both Steven Gregson and John Harrison of Streetwise Publications have generated millions by writing these simple sales letters.

“…the most successful letter I wrote…and one of the shortest at two pages of A4… pulled in over £5 Million over a 12 year period. I wrote that one way  back in 1998 – in an afternoon!

Coming right up to date, the most recent letter, which I wrote just last week, brought in over £50,000 in the first four days after being read by less than a thousand people.  I fully expect that one to bring in £200,000+ over the next few months. You see, once you have your letter written, it just keeps paying and paying and paying!” – John Harrison

Because a good sales letter is worth hundreds of thousands and millions in sales, clients will pay several thousand pounds for a good converting sales letter. Sometimes they will pay tens of thousands, and in some cases, top sales letter writers like Dan Kennedy have generated hundreds of thousands of pounds in fees writing sales letters for clients.

In fact, I am sure that Dan Kennedy has made over $1Million from royalty and payment fees for just one sales letter he wrote for one client.

These letters can often take as little as a day or two to write. Worst case scenario is that a sales letter takes you a month to write but that one sales letter earns more than you would earn for the rest of the year if not more.

In general, sales letters take only a few days to write… and the hardest part for most people to grasp is that most people can write them. 

Most people have the right skills and knowledge to write a highly profitable sales letter. 

You do not need to be an English scholar or professor.

You do not need to be able to understand classical English literature.

The best performing sales letters – the ones which make the most money – talk directly to the average everyday person. They do not use fancy convoluted language or long words… they use basic everyday conversational language.

The main objective is to connect with people and get them to understand clearly what it is that the sales letter is selling.

Simple, easy-to-write language is the best.

It is easier to understand.

And does not confuse people.

Short sentences are used often.

And who isn’t able to write a lot of short easy-to-understand sentences?

The great thing about writing sales letters is that there is a template to use and a formula to follow. Today, it is like painting by numbers except you are using words. 

Writing sales letters has been going on for over a hundred years now. The artform has been honed… and it is an artform. It has been tried and tested and the template and formula has been proven to work time and time again.

These templated and formula focused sales letters have generated millions for people over the years. They have built big business empires.

A person does not need to be a good writer, everything you need to know to become a very successful and profitable sales letter writer is learnable. You can learn it. And the best way to learn how to become a highly paid sales letter writer is to learn from someone who is already a high earning sales letter writer.

In steps Steven Gregson and Streetwise Publications with their groundbreaking One Letter From Retirement home study course. This course will teach you everything you need to become a successful sales letter writer.

In One Letter From Retirement, Steven outlines his …

  • Five Rules For Writing Convincing Copy.
  • The 12 Elements Of Great Copy
  • The 18 Sure-Fire Steps To Writing A Powerful Sales Letter
  • The 5 Rules For Successful Headlines
  • And more…

He outlines the exact formula and lays out the template which is used by all successful sales letters and sales letter writers.

Following what Steven Gregson lays out in the One Letter From Retirement home study course, you will soon be able to write your own incredibly powerful sales letter. Nothing is held back, Steven completely delivers.

After reading the manual, you will know all the same information that successful sales letter writers know. You will know everything you need to know.

I suggest that you read the manual a couple of times to commit everything to memory. There is a lot of important and powerful stuff in there.

In the preface, John Harrison of Streetwise Publications says that one of his sales letters was so successful that each individual word had an income value of £5,000.

£5,000 per word! 

That is an insane figure. Imagine sitting down one day and tapping out a sales letter on your laptop and it generating so much money that each word was worth £5,000. Hence the name of the course, One Letter From Retirement. If you wrote a letter where each word was worth £5,000, you would indeed be in a position to retire.

One sales letter can have the potential to earn enough money to retire on. I am not saying that your first letter will be that successful, but one sales letter promoting the right product can generate a lot of money.

Unlike other books on the subject of writing sales letters, One Letter From Retirement comes with three appendixes stacked high with successful sales letters and headlines used by Streetwise Publications all written by John Harrison.

sales letter in newspaper

These appendixes are incredibly useful. You can study the way they are written and get a feel for what really makes a successful sales letter. You can see for yourself how the template and formula has actually been used in real world sales letters which have generated millions in sales over the years.

These are real examples and not just some theoretical examples of what a sales letter should look like and what a good sales letter can do… these are examples which did incredibly well.

A lot of these sales letters were direct response letters, sent through the post to people on a mailing list. Direct response marketing is a very profitable business to get into, it has made millions for many people but…  sending out a mailing is incredibly expensive and there is a shelf life to a mailing.

Today, it is a very different story. Thanks to the internet, a sales letter can be online 24 hours of each day, every day of the year until you decide to pull it down. These sales letters can be found through searches by people using specific words and phrases.

What this means is that your sales letters can be added to a website which costs very little and these sales letters are like little salespeople who are working hard to make you money. A sales letter can make a sale at any time of the day. Anyone from anywhere in the world can buy a product from your sales letters.

New technology has made selling digital products so much easier today. Money can be taken automatically and products delivered without you having to do anything other than write the sales letter, add the payment button, set up the product delivery – you can pay someone else to do these other little tasks – and then sit back and allow the sales page to do its work.

Being able to write a powerful and profitable sales letter is one of the best skills to have. Master this and you will never be without money.

To learn more about Steven Gregson’s One Letter From Retirement click HERE:

One Letter From Retirement is written by Steven Gregson and is published by Streetwise Publications.